campaign for real blogging

Now that I am in my 40th year it's time to put away childish things, and prepare for a lengthy period of dotage whereby I sit around tweedily smoking a pipe and chuckling indulgently at the mischievous antics of the young 'uns, before embarking on a slow descent into senility and incontinence and, ultimately, death. So I've paid my £20 and joined the Campaign For Real Ale.

Actually, of course, not only do CAMRA do a sterling job supporting and promoting a great and unique British product that we should be a lot more vocally proud of than we are, but they are in a wider sense a model for consumer pressure and advocacy groups in general. Their name has also given rise to a bit of a trope which is a boon for the lazy journalist or, indeed, blogger. Here's a brief and fairly unscientific survey of numbers of records returned by Google searches for various other "Campaign For Real X" strings:

Campaign for Real ...	Count
ale	90500
beauty	82300
time	29000
life	14600
education	9960
history	4430
English	3810
rock	3150
music	2740
sex	2040
bread	990
keyboards	899
gravy	841
statistics	829
events	753
men	659
pet food	644
Tolkien	495
letters	403
recycling	239
breasts	158
wine	150
cheese	141
floristry	120
heritage	103
Monopoly	9
politics	9
Wensleydale	7
pétanque	7
irony	5
reality	4
meat	4
blogging	1

"Beauty" scores so highly because the phrase was used in an advertising campaign by Dove (the soap people), whereas "time" scores for a couple of reasons - mainly because it's the name of a band, but also because the phrase featured in the Hitch-Hiker's Guide To The Galaxy novels. "Ale"'s seemingly slim lead is bolstered a bit by the fact that a search for "CAMRA" yields 766,000 hits. "Blogging" should be up to 2 as soon as Google's indexbots get hold of this page.