Friday, July 27, 2007

I never Oh go on then

Wine. Sometimes a bottle just isn't enough.

That's an advertising slogan that I think could be a winner for the wine industry, though I'd be wanting a cut of any profits accruing from its use. They could pay me in wine, as a gesture of goodwill.

Anyway, if you do decide, in advance of making any oenophilic purchases, that a standard 75cl bottle just won't do the trick, your usual obvious course of action is to buy a box. 3 litres (i.e. four bottles' worth), and because there's no glass involved you can convince yourself that you're saving the planet into the bargain. Plus, you can, once it's finished, remove the internal foil bag, inflate it by blowing into the tap and use it as an emergency camping pillow. can avail yourself of one of these (see below). This is a 5-litre box of Côtes du Ventoux from the excellent Cave de Sylla in Apt, which I bought when we were in Provence back in June. See how its bulging beefy majesty dwarfs the puny 3-litre box of Banrock Station Shiraz Mataro which I've included for comparison purposes. Also - the Aussie wine was a very reasonable £12.99 from my local Sainsbury's, but this one was a mere 14 euros, which, at today's exchange rate, works out at £9.38. So that's £1.88 a litre (£1.41 a bottle), compared with £4.33 a litre or £3.25 a bottle for the Aussie one. All depends on the quality of the wine as well, of course, but the Cave de Sylla allow you to do a bit of pre-emptive tasting before you buy, and this was definitely the best of the boxed ones.

Incidentally the legend on the left-hand side reads "un chant plein de lumière et fraternité", which I would translate as "a song full of light and brotherhood". Which is all well and good, though "a big box full of cheap booze" would probably have done just as well. There is a slogan on the other side as well, and it reads "il faut se rendre à ce palais magique" which I think broadly translates as "you must go to the magic palace". I've no idea what that means, but I suspect necking 5 litres of wine at one sitting might grant you some sort of insight. I'll let you know how it goes.

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