push my special button

Is it just me or do those funky new shape Glade Sense & Spray room freshener thingies remind you of anything? I mean, in terms of the shape, and the positioning of the boost button?

Click here for a possibly slightly NSFW clarification of what I mean. I wonder if that was deliberate? I can only guess that maybe it was meant to resemble a sort of miniature chimenea of some sort, but, well, that's not what it looks like to me.