I noticed this while watching Dave Gorman's show Genius last night, but I've heard it in a few other places as well, mainly in spoken conversation rather than written down: "genius" is now an adjective.
In other words it now seems to be acceptable to say "that's a genius idea" rather than something like "that idea is genius", which is in itself a slightly casual usage but at least contains the suggestion of the unspoken words "an example of" before "genius", i.e. that it's still really a noun. Try Googling "genius idea" to see what I mean. Just to be clear, I'm not getting all outraged about it, I just think it's interesting.
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