Wednesday, May 06, 2009

campaign for real blogging

Now that I am in my 40th year it's time to put away childish things, and prepare for a lengthy period of dotage whereby I sit around tweedily smoking a pipe and chuckling indulgently at the mischievous antics of the young 'uns, before embarking on a slow descent into senility and incontinence and, ultimately, death. So I've paid my £20 and joined the Campaign For Real Ale.

Actually, of course, not only do CAMRA do a sterling job supporting and promoting a great and unique British product that we should be a lot more vocally proud of than we are, but they are in a wider sense a model for consumer pressure and advocacy groups in general. Their name has also given rise to a bit of a trope which is a boon for the lazy journalist or, indeed, blogger. Here's a brief and fairly unscientific survey of numbers of records returned by Google searches for various other "Campaign For Real X" strings:

Campaign for Real ...Count
ale90500
beauty82300
time29000
life14600
education9960
history4430
English3810
rock3150
music2740
sex2040
bread990
keyboards899
gravy841
statistics829
events753
men659
pet food644
Tolkien495
letters403
recycling239
breasts158
wine150
cheese141
floristry120
heritage103
Monopoly9
politics9
Wensleydale7
p├ętanque7
irony5
reality4
meat4
blogging1

"Beauty" scores so highly because the phrase was used in an advertising campaign by Dove (the soap people), whereas "time" scores for a couple of reasons - mainly because it's the name of a band, but also because the phrase featured in the Hitch-Hiker's Guide To The Galaxy novels. "Ale"'s seemingly slim lead is bolstered a bit by the fact that a search for "CAMRA" yields 766,000 hits. "Blogging" should be up to 2 as soon as Google's indexbots get hold of this page.

3 comments:

Emma said...

Well, and I would have assumed you were already a member of CAMRA ... Dad has been trying to persuade me to join, as part of my real ale education. I may think about it.

electrichalibut said...

Dad did mention that when I was up there last weekend, in fact he gave me a membership form (online is easier, though). It's good to support a worthy cause - plus it gets me into various beer festivals on the cheap, which is nice. Getting to hang out with jovial beardy types in arran sweaters is just an added bonus.

everlands said...

Searching for "Campaign for real blogging" puts you at position 11 ... not a bad start!