A couple of other things: it's interesting, if you watch the video, to see what a relatively large proportion of the couples doing interesting mashups of their names are same-sex couples. I imagine that there's maybe a sense of being less weighed down by the baggage of "tradition" in these cases, since the whole idea of same-sex unions is pretty recent (and I acknowledge that there's some way to go yet), and therefore a bit more of a sense of freedom to make your own rules. Or it could be pure chance, and that could just be bollocks. Who knows.
The other thing is that the BBC article makes a reference to lovable showbiz couple Chris O'Dowd and Dawn Porter having done this when they got married in August 2012. That's not quite right, as it happens, as while she seems to have adopted the name Dawn O'Porter, apparently seriously, he remains resolutely Chris O'Dowd, so it's not really a very good example. If they were following the rules (inasmuch as there are any) it really ought to be something like O'Dorter or O'Dowter anyway, the general convention being roughly half of each of the original names plus whatever mucking about with the bit in the middle you need to do to make it pleasing/pronounceable/amusing.
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