Tuesday, January 29, 2013

the blog you can read between meals without spoiling your appetite

I'm still eating the Brunch bars, just in case you were wondering - as before, not because I imagine they're especially good for me, but because they're very tasty. There has been a change in packaging, though, since I mocked the litigation-dodging faux-healthy claims on the old boxes:

You'll notice they've abandoned any of the weaselly "wholesome" bollocks they were peddling previously in favour of some slightly more fact-based stuff which basically just says: look, it's got cereal, raisins and chocolate in it, and it's pretty yummy. Fair enough. Pity they insist on being passionate about the whole thing, but there's a lot of it about.

A general backing off on ludicrously ill-founded claims of healthiness can also be observed in the updated Milky Way adverts that have been running lately. You'll recall the animated red car/blue car sequence from back in the 1980s - well, the new advert uses basically the same animation, but with a couple of interesting amendments, most notably the conspicuous absence of the line about "won't spoil his appetite", which wasn't just a random flight of lyrical fancy, but the principal advertising slogan for the bar at the time. I suppose this is because pioneering scientific research discovered that gutsing down choccy bars between meals in fact would spoil your appetite, even if perhaps not quite as much as something denser like a Mars bar. So these days the "won't spoil his appetite" line has been replaced with a blander "knows that it tastes just right", presumably to avoid being sued by fat people.

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