Wednesday, February 09, 2022

we blog again

It's been a scarcely-believable fourteen years since this post about odd sporting clichés, so it's probably about time we set our stall out early doors, gave it 110% and left everything out on the pitch to try and come away with a result at the end of the day by doing another one.

In fact you might say: we go again. Right? I mean, you might say that, if it were not an extremely weird way of saying anything. But nonetheless this is the current phrase of choice in the sporting world, on Twitter in particular. The usual usage is in the wake of a sporting setback, to denote perseverance, undauntedness and a determination to redouble efforts, learn from adversity, come back stronger, once more unto the breach, this is SPARTA, all that sort of horseshit. Here's England prop Ellis Genge in the wake of their Calcutta Cup defeat last weekend:

Note that Genge cashes in "not to be" as well, another standard lament in the event of getting your arse handed to you in a sporting context. Here's Liverpool and England footballer Jordan Henderson in similar defiant post-ignominious-defeat mood:

In fact the phrase seems to be deeply embedded in the culture at Liverpool FC as they make liberal use of it at all levels of the club. It's not just Liverpool, to be fair, and it's not just football either - here are some from rugby, cricket and motor racing.

The interesting question here is: when did this start happening? My impression is that it's relatively recently, but it's hard to tell by just Googling stuff, not least because you have to sift out all the stuff that features the string "here we go again", which is also very common and conveys a completely different meaning. 

expectorated into a chrome spittoon by at
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