Look (on the left) at how the individual waffles are arranged in the box - 3 stacks of 4 waffles each, arranged so that the long edges are facing you as you open the end of the box. That's only really a rational arrangement if everyone in the world eats waffles in groups of four, and no-one ever eats one, two or three waffles at a time. Since my elder daughter is the prime waffle consumer in the household - I never eat them, though I suspect my wife of being an occasional clandestine wafflist - and is a girl of fairly modest eating habits, one at a time tends to be how they get consumed. So you're left with one, two or three waffles flapping about loosely in the end of the box, threatening to fall out at any moment and restricting your ability to secure them by folding the end of the box over.
Aha, you're saying, but while all that's true, any revision to the stacking protocol would mean redesigning the box. Well, not so, as it happens. Observe (above right) how each waffle's width is exactly (or near enough, anyway) four times its thickness. So you could just as easily stack the waffles one by one in the box with their faces touching each other, like the slices in a sliced loaf. Then you could take as many as you liked out and immediately be able to fold the end of the box over to the required point to keep the rest from falling out. I am genuinely curious as to why they don't do it this way. And it's not just the cheapo unbranded ones we get from Aldi that do this; the posh Bird's Eye ones are the same, or at least they were back in the heady days when I had the disposable income to be able to buy them.
I was going to preface this brief rant with some sort of humorous crack about OCD, but I'm wary of doing that as it's become a bit of a humorous short-cut, and of course actual OCD (which 99.9% of people who refer unironically to "my OCD" don't have) is a very real and debilitating thing. So instead I'll just say that people who have a liking for things fitting perfectly into other things - and who doesn't? - (no, stop it, it's not what you're thinking), will find this collection particularly pleasing. No waffles, though.